
Date
May 19, 2025
Category
Videos
Reading Time
5 Minutes
Ever launched an innovative product—but struggled to find your first customers?Let's be real—having groundbreaking technology means nothing if the right audience doesn't know about it.
Ever launched an innovative product—but struggled to find your first customers?
Let's be real—having groundbreaking technology means nothing if the right audience doesn't know about it.
Here's the truth from a recent success story:
We partnered with a semiconductor company launching a cutting-edge product in quantum photonics and nano-fabrication. Their challenge?
→ No existing sales or marketing processes.
→ Brand-new, complex tech with limited market awareness.
→ High risk of remaining "just" great science without commercial success.
Here's how we tackled it:
→ Interviewed product experts, extracted deep insights.
→ Performed extensive literature and market research, identifying ideal applications and early adopters.
→ Built a detailed, AI-driven database of potential buyers using papers, patents, LinkedIn insights, and more.
→ Initiated strategic, value-driven conversations until prospects requested meetings.
Within just 6 months:
→ Presented the product to 99 highly targeted prospects.
→ Created a pipeline with over 10 solid opportunities.
All before traditional marketing materials were even finalized (not even kidding).
Launching something innovative?
Let’s chat about how our approach can accelerate your market entry.
What's your biggest hurdle launching new tech?
Contact us
All before traditional marketing materials were even finalized (not even kidding).Launching something innovative?Let’s chat about how our approach can accelerate your market entry.What's your biggest hurdle launching new tech?

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